Color

#7d7ccb

#7d7ccb
hex#7d7ccb
rgbrgb(125, 124, 203)
hslhsl(241, 43%, 64%)
oklchoklch(0.621 0.118 283)
Closest name: Flood (#6677bb)Relative luminance 0.2309

Colors that go with #7d7ccb

Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c9cb7c

#7ca2cb · #a57ccb

#cb7d7c · #7ccb7d

Split-complementary

Open in tool →

#cba57c · #a2cb7c

#cb7ca2 · #c9cb7c · #7ccba5

Contrast

#7d7ccb as textRatioAAAA largeAAAFix
Aaon white
3.74:1failpassfail
  • AA: use #6b69c3 as the text (4.74:1)
  • AAA: use #4b49b6 as the text (7.17:1)
  • AA: or shift the background to #1c1c1c (4.56:1)
Aaon black
5.62:1passpassfail
  • AAA: use #9392d3 as the text (7.29:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d7ccb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d7ccb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d7ccb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d7ccb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d7ccb-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md