Color

#7d7cc5

#7d7cc5
hex#7d7cc5
rgbrgb(125, 124, 197)
hslhsl(241, 39%, 63%)
oklchoklch(0.618 0.109 283.4)
Closest name: Flood (#6677bb)Relative luminance 0.2281

Colors that go with #7d7cc5

Charcoal, Amber and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c4c57c

#7c9fc5 · #a27cc5

#c57d7c · #7cc57d

Split-complementary

Open in tool →

#c5a27c · #9fc57c

#c57c9f · #c4c57c · #7cc5a2

Contrast

#7d7cc5 as textRatioAAAA largeAAAFix
Aaon white
3.78:1failpassfail
  • AA: use #6f6ebf as the text (4.51:1)
  • AAA: use #4e4cae as the text (7.07:1)
  • AA: or shift the background to #1c1c1c (4.51:1)
Aaon black
5.56:1passpassfail
  • AAA: use #9291cf as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d7cc5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d7cc5 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d7cc5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d7cc5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d7cc5-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md