Color

#7d7ba7

#7d7ba7
hex#7d7ba7
rgbrgb(125, 123, 167)
hslhsl(243, 20%, 57%)
oklchoklch(0.601 0.066 286.3)
Closest name: Aster (#867ba9)Relative luminance 0.2132

Colors that go with #7d7ba7

Charcoal, Copper and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a5a77b

#7b8fa7 · #947ba7

#a77e7b · #7ba77e

Split-complementary

Open in tool →

#a7947b · #8fa77b

#a77b8f · #a5a77b · #7ba794

Contrast

#7d7ba7 as textRatioAAAA largeAAAFix
Aaon white
3.99:1failpassfail
  • AA: use #726f9f as the text (4.68:1)
  • AAA: use #56547d as the text (7.09:1)
  • AA: or shift the background to #141414 (4.62:1)
Aaon black
5.26:1passpassfail
  • AAA: use #9694b8 as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d7ba7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7d7ba7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d7ba7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d7ba7-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md