Color

#7d73d3

#7d73d3
hex#7d73d3
rgbrgb(125, 115, 211)
hslhsl(246, 52%, 64%)
oklchoklch(0.608 0.142 286.1)
Closest name: mediumpurple (#9370db)Relative luminance 0.2132

Colors that go with #7d73d3

Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c9d373

#739ad3 · #ad73d3

#d37d73 · #73d37d

Split-complementary

Open in tool →

#d3ad73 · #9ad373

#d3739a · #c9d373 · #73d3ad

Contrast

#7d73d3 as textRatioAAAA largeAAAFix
Aaon white
3.99:1failpassfail
  • AA: use #7268cf as the text (4.57:1)
  • AAA: use #4e41c3 as the text (7.32:1)
  • AA: or shift the background to #141414 (4.62:1)
Aaon black
5.26:1passpassfail
  • AAA: use #968fdc as the text (7.26:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d73d3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d73d3 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d73d3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d73d3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d73d3-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md