Color

#7d4440

#7d4440
hex#7d4440
rgbrgb(125, 68, 64)
hslhsl(4, 32%, 37%)
oklchoklch(0.455 0.079 24.9)
Closest name: Brisket (#6e4534)Relative luminance 0.0886

Colors that go with #7d4440

Teal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7d4440

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40797d

#7d405a · #7d6240

#407d44 · #44407d

Split-complementary

Open in tool →

#407d62 · #405a7d

#5a7d40 · #40797d · #62407d

Contrast

#7d4440 as textRatioAAAA largeAAAFix
Aaon white
7.57:1passpasspassPasses AAA — no fix needed.
Aaon black
2.77:1failfailfail
  • AA: use #ac635d as the text (4.7:1)
  • AAA: use #c18a86 as the text (7.25:1)
  • AA: or shift the background to #c9c9c9 (4.57:1)
  • AAA: or shift the background to #f7f7f7 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d4440 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#7d4440 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d4440
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d4440 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d4440-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md