Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#7d401c
#7d401c
hex
#7d401crgb
rgb(125, 64, 28)hsl
hsl(22, 63%, 30%)oklch
oklch(0.442 0.097 48.5)Closest name: saddlebrown (#8b4513)Relative luminance 0.0811
Colors that go with #7d401c
Steel Blue, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Steel Blue #4682b4
complementaryshippedSteel Blue sits directly opposite #7d401c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #7d401c, as the surface under it.
Crimson #dc143c
analogousshippedCrimson is #7d401c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Royal Blue #4169e1
split-complementshippedRoyal Blue is a split-complement of #7d401c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #7d401c: 5 real palettes, including Darkroom and Olive Grove, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #7d401c in 15 real palettes, including Bookshop and Trader Joe's's brand system, as that palette's text colour.
Teal #008080
split-complementshippedTeal is a split-complement of #7d401c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #7d401c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #7d401c
Tints & shades
Harmonies
Contrast
| #7d401c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.01:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.62:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d401c as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#7d401c reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #7d401c
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #7d401c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/7d401c-c4af9c-62cbbf-2d2a1f-f1e9ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md