Color

#7d01d0

#7d01d0
hex#7d01d0
rgbrgb(125, 1, 208)
hslhsl(276, 99%, 41%)
oklchoklch(0.482 0.253 302.3)
Closest name: Lilac Spring (#8822cc)Relative luminance 0.0894

Colors that go with #7d01d0

Olive Green, Denim and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#54d001

#1601d0 · #d001bb

#d07d01 · #01d07d

Split-complementary

Open in tool →

#bbd001 · #01d016

#d01601 · #54d001 · #01bbd0

Contrast

#7d01d0 as textRatioAAAA largeAAAFix
Aaon white
7.53:1passpasspassPasses AAA — no fix needed.
Aaon black
2.79:1failfailfail
  • AA: use #ab2ffe as the text (4.57:1)
  • AAA: use #c671fe as the text (7.19:1)
  • AA: or shift the background to #c9c9c9 (4.55:1)
  • AAA: or shift the background to #f7f7f7 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7d01d0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7d01d0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7d01d0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7d01d0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7d01d0-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md