Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#7c4022
#7c4022
hex
#7c4022rgb
rgb(124, 64, 34)hsl
hsl(20, 57%, 31%)oklch
oklch(0.441 0.094 45.7)Closest name: Brisket (#6e4534)Relative luminance 0.0807
Colors that go with #7c4022
Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #7c4022 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #7c4022, as the surface under it.
Crimson #dc143c
analogousshippedCrimson is #7c4022's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Royal Blue #4169e1
shippedRoyal Blue is paired with #7c4022 in 4 real palettes, including Console Light and Bose's brand system, as the lead colour.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #7c4022: 5 real palettes, including Darkroom and Olive Grove, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #7c4022 in 16 real palettes, including Bookshop and Trader Joe's's brand system, as that palette's text colour.
Denim #1560bd
split-complementshippedDenim is a split-complement of #7c4022: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #7c4022: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #7c4022
Tints & shades
Harmonies
Contrast
| #7c4022 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.04:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.61:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c4022 as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#7c4022 reads as warm. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #7c4022
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #7c4022 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/7c4022-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md