Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#7c321d
#7c321d
hex
#7c321drgb
rgb(124, 50, 29)hsl
hsl(13, 62%, 30%)oklch
oklch(0.417 0.109 36.6)Closest name: Blood Oath (#85323c)Relative luminance 0.0665
Colors that go with #7c321d
Crimson, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
analogousshippedCrimson is #7c321d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Teal #008080
complementaryshippedTeal sits directly opposite #7c321d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Darkroom and Bramble put Champagne beside #7c321d, as the surface under it.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #7c321d: 5 real palettes, including Darkroom and Olive Grove, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #7c321d in 12 real palettes, including Bookshop and Cider, as that palette's text colour.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #7c321d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Copper #b87333
shippedDesigners have shipped Copper with #7c321d: 3 real palettes, including Bramble and Bakery, as the supporting colour.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #7c321d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #7c321d
Tints & shades
Harmonies
Contrast
| #7c321d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.01:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.33:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c321d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#7c321d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #7c321d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #7c321d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/7c321d-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md