Color

#7b98ef

#7b98ef
hex#7b98ef
rgbrgb(123, 152, 239)
hslhsl(225, 78%, 71%)
oklchoklch(0.695 0.132 268.8)
Closest name: cornflowerblue (#6495ed)Relative luminance 0.329

Colors that go with #7b98ef

Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#efd27b

#7bd2ef · #987bef

#ef7b98 · #98ef7b

Split-complementary

Open in tool →

#ef987b · #d2ef7b

#ef7bd2 · #efd27b · #7bef98

Contrast

#7b98ef as textRatioAAAA largeAAAFix
Aaon white
2.77:1failfailfail
  • AA: use #456ee8 as the text (4.52:1)
  • AAA: use #1a49d5 as the text (7.1:1)
  • AA: or shift the background to #333333 (4.56:1)
  • AAA: or shift the background to #0d0d0d (7.02:1)
Aaon black
7.58:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b98ef as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b98ef reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b98ef
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b98ef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b98ef-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md