Color

#7b7bbc

#7b7bbc
hex#7b7bbc
rgbrgb(123, 123, 188)
hslhsl(240, 33%, 61%)
oklchoklch(0.61 0.098 283.1)
Closest name: Flood (#6677bb)Relative luminance 0.2201

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bcbc7b

#7b9cbc · #9c7bbc

#bc7b7b · #7bbc7b

Split-complementary

Open in tool →

#bc9c7b · #9cbc7b

#bc7b9c · #bcbc7b · #7bbc9c

Contrast

#7b7bbc as textRatioAAAA largeAAAFix
Aaon white
3.89:1failpassfail
  • AA: use #6d6db6 as the text (4.65:1)
  • AAA: use #50509f as the text (7.03:1)
  • AA: or shift the background to #171717 (4.61:1)
Aaon black
5.4:1passpassfail
  • AAA: use #9292c8 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b7bbc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7b7bbc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b7bbc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b7bbc-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md