Color
#7b77ca
#7b77cargb(123, 119, 202)hsl(243, 44%, 63%)oklch(0.609 0.124 284.3)Colors that go with #7b77ca
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7b77ca: softer than #000 and cool enough to feel like part of the same palette.
Amber #ffbf00
shippedAmber is paired with #7b77ca in 9 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent — a combination designers have actually shipped, not a computed rotation.
Blue #0000ff
shippedBlue is paired with #7b77ca in 5 real palettes, including Qualcomm's brand system and Readymag's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Cobalt Blue #0047ab
shippedCobalt Blue is paired with #7b77ca in 6 real palettes, including Hershey's's brand system and Fintech Trust, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #7b77ca in 6 real palettes, including Marvel's brand system and Retro Pop, as the accent — a combination designers have actually shipped, not a computed rotation.
Deep Sky Blue #00bfff
shippedDeep Sky Blue is paired with #7b77ca in 5 real palettes, including Calm's brand system and Blueprint, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #7b77ca in 12 real palettes, including American Express's brand system and The New York Times's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Olive Green #808000
complementaryOlive Green sits directly opposite #7b77ca on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #7b77ca
Tints & shades
Harmonies
Contrast
| #7b77ca as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.94:1 | fail | pass | fail | |
Aaon black | 5.33:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b77ca as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#7b77ca reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7b77ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7b77ca-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md