Color
#7b729d
#7b729drgb(123, 114, 157)hsl(253, 18%, 53%)oklch(0.577 0.066 293.8)Colors that go with #7b729d
Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7b729d: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
triadicshippedCopper completes a triad with #7b729d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #7b729d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #7b729d in 4 real palettes, including Beach Hut and Wired's brand system, as the supporting colour.
Champagne #f7e7ce
shipped4 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #7b729d, as that palette's text colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #7b729d: 5 real palettes, including Fintech Trust and Ink & Paper, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #7b729d in 7 real palettes, including Marvel's brand system and Retro Pop, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #7b729d: 4 real palettes, including Astro's brand system and Deep Water, as the supporting colour.
Real palettes that use #7b729d
Tints & shades
Harmonies
Contrast
| #7b729d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.43:1 | fail | pass | fail | |
Aaon black | 4.74:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b729d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7b729d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7b729d-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md