Color
#7b668a
#7b668argb(123, 102, 138)hsl(275, 15%, 47%)oklch(0.544 0.06 310.8)Colors that go with #7b668a
Charcoal, Dark Olive Green and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7b668a: softer than #000 and cool enough to feel like part of the same palette.
Dark Olive Green #556b2f
complementaryshippedDark Olive Green sits directly opposite #7b668a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #7b668a, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #7b668a: 4 real palettes, including Dusk and Riverbed, as the accent.
Crimson #dc143c
shippedCrimson is paired with #7b668a in 4 real palettes, including Marvel's brand system and Retro Pop, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #7b668a: 5 real palettes, including Campus and The New York Times's brand system, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #7b668a in 5 real palettes, including Ledger Dark and Open House, as the lead colour.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #7b668a in 4 real palettes, including Indigo SaaS and Fintech Trust, as the accent.
Real palettes that use #7b668a
Tints & shades
Harmonies
Contrast
| #7b668a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.11:1 | pass | pass | fail |
|
Aaon black | 4.11:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b668a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7b668a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7b668a-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md