Color

#7b5437

#7b5437
hex#7b5437
rgbrgb(123, 84, 55)
hslhsl(26, 38%, 35%)
oklchoklch(0.481 0.067 57)
Closest name: Cold Brew Coffee (#785736)Relative luminance 0.1083

Colors that go with #7b5437

Royal Blue, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#375e7b

#7b373c · #7b7737

#377b55 · #55377b

Split-complementary

Open in tool →

#377b77 · #373c7b

#3c7b37 · #375e7b · #77377b

Contrast

#7b5437 as textRatioAAAA largeAAAFix
Aaon white
6.63:1passpassfail
  • AAA: use #745034 as the text (7.14:1)
Aaon black
3.17:1failpassfail
  • AA: use #9b6b46 as the text (4.59:1)
  • AAA: use #bb8c68 as the text (7.06:1)
  • AA: or shift the background to #d6d6d6 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b5437 as the background.

Brands using this color

Fonts for this mood

#7b5437 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b5437
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b5437 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b5437-c4b29c-62cbc5-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md