Color

#7b4e23

#7b4e23
hex#7b4e23
rgbrgb(123, 78, 35)
hslhsl(29, 56%, 31%)
oklchoklch(0.466 0.084 61.8)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.0978

Colors that go with #7b4e23

Rust, Champagne and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#23517b

#7b2324 · #7b7a23

#237b4e · #4e237b

Split-complementary

Open in tool →

#237b7a · #23247b

#247b23 · #23517b · #7a237b

Contrast

#7b4e23 as textRatioAAAA largeAAAFix
Aaon white
7.1:1passpasspassPasses AAA — no fix needed.
Aaon black
2.96:1failfailfail
  • AA: use #a3672e as the text (4.54:1)
  • AAA: use #cb8848 as the text (7.15:1)
  • AA: or shift the background to #cfcfcf (4.56:1)
  • AAA: or shift the background to #ffffff (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b4e23 as the background.

Brands using this color

Fonts for this mood

#7b4e23 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b4e23
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #7b4e23 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b4e23-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md