Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Color
#24170a
#24170a
hex
#24170argb
rgb(36, 23, 10)hsl
hsl(30, 57%, 9%)oklch
oklch(0.218 0.031 65)Closest name: Noir Mystique (#1f180a)Relative luminance 0.0101
Colors that go with #24170a
Charcoal, Sienna and Slate Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #24170a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Sienna #a0522d
analogousshippedSienna is #24170a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Slate Blue #6a5acd
split-complementshippedSlate Blue is a split-complement of #24170a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Steel Blue #4682b4
complementaryshippedSteel Blue sits directly opposite #24170a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Teal #008080
split-complementshippedTeal is a split-complement of #24170a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #24170a in 18 real palettes, including Trailhead and Heatwave, as the accent.
Blue #0000ff
shipped24 real palettes, including CVS's brand system and Signal's brand system put Blue beside #24170a, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #24170a in 10 real palettes, including Yahoo's brand system and ClickUp's brand system, as the supporting colour.
Real palettes that use #24170a
Tints & shades
Harmonies
Contrast
| #24170a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 17.47:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.2:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #24170a as the background.
Brands using this color
Palettes built around it
Trailhead
Open in tool →Rust, pine and sun — high-visibility earth tones that read at a distance and on a trail sign.
Saffron
Open in tool →Saffron and clove with a teal counterpoint — spice-market warmth, balanced so it doesn't go orange everywhere.
Maple
Open in tool →The three colours a maple goes through in October, on a warm white — loud, seasonal, and readable because the type is near-black.
Heatwave
Open in tool →Blaze orange and hot yellow with one cold blue — the high-noon palette; use the blue where the eye needs to rest.
Tequila Sunrise
Open in tool →Red through orange to yellow — the poured-drink gradient as flat tokens; use it left-to-right, never all at once.
Fonts for this mood
#24170a reads as warm, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #24170a
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #24170a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/24170a-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md