Color

#7b448d

#7b448d
hex#7b448d
rgbrgb(123, 68, 141)
hslhsl(285, 35%, 41%)
oklchoklch(0.483 0.127 317.3)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.1027

Colors that go with #7b448d

Sea Green, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#568d44

#56448d · #8d447b

#8d7b44 · #448d7b

Split-complementary

Open in tool →

#7b8d44 · #448d56

#8d5644 · #568d44 · #447b8d

Contrast

#7b448d as textRatioAAAA largeAAAFix
Aaon white
6.88:1passpassfail
  • AAA: use #78428a as the text (7.13:1)
Aaon black
3.05:1failpassfail
  • AA: use #9c5db1 as the text (4.61:1)
  • AAA: use #b587c5 as the text (7.24:1)
  • AA: or shift the background to #d1d1d1 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b448d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#7b448d reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b448d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b448d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b448d-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md