Color
#7b439d
#7b439drgb(123, 67, 157)hsl(277, 40%, 44%)oklch(0.491 0.147 310.8)Colors that go with #7b439d
Dark Olive Green, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Dark Olive Green #556b2f
complementaryDark Olive Green sits directly opposite #7b439d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #7b439d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7b439d: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #7b439d in 3 real palettes, including Gemstone and Marvel's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #7b439d in 3 real palettes, including Peacock and Slack's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Midnight Blue #191970
shippedMidnight Blue is paired with #7b439d in 3 real palettes, including Kraken's brand system and Marvel's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Taupe #483c32
shippedTaupe is paired with #7b439d in 3 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Teal #008080
triadicshippedTeal completes a triad with #7b439d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Real palettes that use #7b439d
Tints & shades
Harmonies
Contrast
| #7b439d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.71:1 | pass | pass | fail |
|
Aaon black | 3.13:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b439d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#7b439d reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7b439d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7b439d-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md