Color
#7b3f97
#7b3f97rgb(123, 63, 151)hsl(281, 41%, 42%)oklch(0.482 0.147 313.7)Colors that go with #7b3f97
Sea Green, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #7b3f97 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #7b3f97 in 4 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #7b3f97: 4 real palettes, including Linkedin's brand system and Slack's brand system, as the lead colour.
Teal #008080
split-complementshippedTeal is a split-complement of #7b3f97: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7b3f97: softer than #000 and cool enough to feel like part of the same palette.
Taupe #483c32
shippedTaupe is paired with #7b3f97 in 3 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour.
Olive Green #808000
split-complementOlive Green is a split-complement of #7b3f97: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Midnight Blue #191970
shippedTwo real palettes: Kraken's brand system and Marvel's brand system put Midnight Blue beside #7b3f97, as the lead colour.
Real palettes that use #7b3f97
Tints & shades
Harmonies
Contrast
| #7b3f97 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7:1 | pass | pass | fail |
|
Aaon black | 3:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b3f97 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#7b3f97 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7b3f97 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7b3f97-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md