Color

#7b3f83

#7b3f83
hex#7b3f83
rgbrgb(123, 63, 131)
hslhsl(293, 35%, 38%)
oklchoklch(0.47 0.125 322.8)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.094

Colors that go with #7b3f83

Denim, Taupe and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#47833f

#593f83 · #833f69

#837b3f · #3f837b

Split-complementary

Open in tool →

#69833f · #3f8359

#83593f · #47833f · #3f6983

Contrast

#7b3f83 as textRatioAAAA largeAAAFix
Aaon white
7.29:1passpasspassPasses AAA — no fix needed.
Aaon black
2.88:1failfailfail
  • AA: use #a456ae as the text (4.52:1)
  • AAA: use #bc83c3 as the text (7.17:1)
  • AA: or shift the background to #cccccc (4.54:1)
  • AAA: or shift the background to #fcfcfc (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b3f83 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#7b3f83 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b3f83
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b3f83 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b3f83-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md