Color

#7b3cd3

#7b3cd3
hex#7b3cd3
rgbrgb(123, 60, 211)
hslhsl(265, 63%, 53%)
oklchoklch(0.521 0.217 297.3)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1215

Colors that go with #7b3cd3

Midnight Blue, Royal Blue and Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#94d33c

#3c48d3 · #c63cd3

#d37b3c · #3cd37b

Split-complementary

Open in tool →

#d3c63c · #48d33c

#d33c48 · #94d33c · #3cd3c6

Contrast

#7b3cd3 as textRatioAAAA largeAAAFix
Aaon white
6.12:1passpassfail
  • AAA: use #702ecc as the text (7.11:1)
Aaon black
3.43:1failpassfail
  • AA: use #8e59d9 as the text (4.58:1)
  • AAA: use #aa82e3 as the text (7.01:1)
  • AA: or shift the background to #dedede (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b3cd3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b3cd3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b3cd3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b3cd3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b3cd3-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md