Color

#7b324e

#7b324e
hex#7b324e
rgbrgb(123, 50, 78)
hslhsl(337, 42%, 34%)
oklchoklch(0.427 0.106 358.6)
Closest name: Beet Red (#7e203f)Relative luminance 0.0704

Colors that go with #7b324e

Teal, Champagne and Sage Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7b324e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#327b5f

#7b3273 · #7b3b32

#4e7b32 · #324e7b

Split-complementary

Open in tool →

#327b3b · #32737b

#737b32 · #327b5f · #3b327b

Contrast

#7b324e as textRatioAAAA largeAAAFix
Aaon white
8.72:1passpasspassPasses AAA — no fix needed.
Aaon black
2.41:1failfailfail
  • AA: use #b9557b as the text (4.65:1)
  • AAA: use #cb809d as the text (7.11:1)
  • AA: or shift the background to #bdbdbd (4.64:1)
  • AAA: or shift the background to #e8e8e8 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b324e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b324e reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b324e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b324e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b324e-c49ca7-62cb70-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md