Color

#7b148a

#7b148a
hex#7b148a
rgbrgb(123, 20, 138)
hslhsl(292, 75%, 31%)
oklchoklch(0.428 0.188 322)
Closest name: Ultraberry (#770088)Relative luminance 0.0655

Colors that go with #7b148a

Forest Green, Teal and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#248a14

#3f148a · #8a145f

#8a7b14 · #148a7b

Split-complementary

Open in tool →

#5f8a14 · #148a3f

#8a3f14 · #248a14 · #145f8a

Contrast

#7b148a as textRatioAAAA largeAAAFix
Aaon white
9.09:1passpasspassPasses AAA — no fix needed.
Aaon black
2.31:1failfailfail
  • AA: use #c21fdb as the text (4.51:1)
  • AAA: use #d867e9 as the text (7.04:1)
  • AA: or shift the background to #b8b8b8 (4.58:1)
  • AAA: or shift the background to #e3e3e3 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b148a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b148a reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b148a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b148a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b148a-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md