Color

#7b08d4

#7b08d4
hex#7b08d4
rgbrgb(123, 8, 212)
hslhsl(274, 93%, 43%)
oklchoklch(0.485 0.254 300.5)
Closest name: Lilac Spring (#8822cc)Relative luminance 0.0914

Colors that go with #7b08d4

Olive Green, Denim and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#60d408

#1508d4 · #d408c6

#d47b08 · #08d47b

Split-complementary

Open in tool →

#c6d408 · #08d415

#d41508 · #60d408 · #08c6d4

Contrast

#7b08d4 as textRatioAAAA largeAAAFix
Aaon white
7.43:1passpasspassPasses AAA — no fix needed.
Aaon black
2.83:1failfailfail
  • AA: use #a63af8 as the text (4.58:1)
  • AAA: use #c075fa as the text (7.17:1)
  • AA: or shift the background to #cccccc (4.62:1)
  • AAA: or shift the background to #fafafa (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b08d4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b08d4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b08d4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b08d4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b08d4-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md