Color

#7b040e

#7b040e
hex#7b040e
rgbrgb(123, 4, 14)
hslhsl(355, 94%, 25%)
oklchoklch(0.369 0.147 26)
Closest name: Blood Brother (#770011)Relative luminance 0.0433

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#047c72

#7c044a · #7c3604

#0e7c04 · #040e7c

Split-complementary

Open in tool →

#047c36 · #044a7c

#4a7c04 · #047c72 · #36047c

Contrast

#7b040e as textRatioAAAA largeAAAFix
Aaon white
11.25:1passpasspassPasses AAA — no fix needed.
Aaon black
1.87:1failfailfail
  • AA: use #e9071a as the text (4.51:1)
  • AAA: use #fa6672 as the text (7.21:1)
  • AA: or shift the background to #a6a6a6 (4.62:1)
  • AAA: or shift the background to #cccccc (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b040e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b040e reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b040e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b040e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b040e-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md