Color

#7b00e0

#7b00e0
hex#7b00e0
rgbrgb(123, 0, 224)
hslhsl(273, 100%, 44%)
oklchoklch(0.494 0.267 298.1)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0959

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#65e000

#0b00e0 · #e000d5

#e07b00 · #00e07b

Split-complementary

Open in tool →

#d5e000 · #00e00b

#e00b00 · #65e000 · #00d5e0

Contrast

#7b00e0 as textRatioAAAA largeAAAFix
Aaon white
7.2:1passpasspassPasses AAA — no fix needed.
Aaon black
2.92:1failfailfail
  • AA: use #a538ff as the text (4.61:1)
  • AAA: use #c175ff as the text (7.26:1)
  • AA: or shift the background to #cfcfcf (4.62:1)
  • AAA: or shift the background to #fcfcfc (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b00e0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b00e0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b00e0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b00e0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b00e0-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md