Color

#43007a

#43007a
hex#43007a
rgbrgb(67, 0, 122)
hslhsl(273, 100%, 24%)
oklchoklch(0.32 0.171 299.8)
Closest name: indigo (#4b0082)Relative luminance 0.026

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#377a00

#06007a · #7a0074

#7a4300 · #007a43

Split-complementary

Open in tool →

#747a00 · #007a06

#7a0600 · #377a00 · #00747a

Contrast

#43007a as textRatioAAAA largeAAAFix
Aaon white
13.82:1passpasspassPasses AAA — no fix needed.
Aaon black
1.52:1failfailfail
  • AA: use #a538ff as the text (4.61:1)
  • AAA: use #c175ff as the text (7.26:1)
  • AA: or shift the background to #949494 (4.56:1)
  • AAA: or shift the background to #bababa (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #43007a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#43007a reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #43007a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #43007a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/43007a-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md