Color

#7b00a8

#7b00a8
hex#7b00a8
rgbrgb(123, 0, 168)
hslhsl(284, 100%, 33%)
oklchoklch(0.443 0.222 312.3)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0704

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2da800

#2700a8 · #a80081

#a87b00 · #00a87b

Split-complementary

Open in tool →

#81a800 · #00a827

#a82700 · #2da800 · #0081a8

Contrast

#7b00a8 as textRatioAAAA largeAAAFix
Aaon white
8.72:1passpasspassPasses AAA — no fix needed.
Aaon black
2.41:1failfailfail
  • AA: use #bb00ff as the text (4.56:1)
  • AAA: use #d666ff as the text (7.2:1)
  • AA: or shift the background to #bdbdbd (4.64:1)
  • AAA: or shift the background to #e8e8e8 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b00a8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b00a8 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b00a8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b00a8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b00a8-bc9fc1-b1cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md