Color

#7a644d

#7a644d
hex#7a644d
rgbrgb(122, 100, 77)
hslhsl(31, 23%, 39%)
oklchoklch(0.519 0.044 67.8)
Closest name: Bear Hug (#796359)Relative luminance 0.1379

Colors that go with #7a644d

Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7a644d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4d637a

#7a4d4d · #7a7a4d

#4d7a64 · #644d7a

Split-complementary

Open in tool →

#4d7a7a · #4d4d7a

#4d7a4d · #4d637a · #7a4d7a

Contrast

#7a644d as textRatioAAAA largeAAAFix
Aaon white
5.59:1passpassfail
  • AAA: use #685541 as the text (7.08:1)
Aaon black
3.76:1failpassfail
  • AA: use #8a7156 as the text (4.58:1)
  • AAA: use #ab9278 as the text (7.11:1)
  • AA: or shift the background to #e8e8e8 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a644d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7a644d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7a644d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a644d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a644d-c4b59c-62c7cb-2d2c1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md