Color

#7a39ea

#7a39ea
hex#7a39ea
rgbrgb(122, 57, 234)
hslhsl(262, 81%, 57%)
oklchoklch(0.536 0.244 292.9)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.13

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a9ea39

#3950ea · #d239ea

#ea7a39 · #39ea7a

Split-complementary

Open in tool →

#ead239 · #50ea39

#ea3950 · #a9ea39 · #39ead2

Contrast

#7a39ea as textRatioAAAA largeAAAFix
Aaon white
5.83:1passpassfail
  • AAA: use #6a21e8 as the text (7.01:1)
Aaon black
3.6:1failpassfail
  • AA: use #8c54ed as the text (4.61:1)
  • AAA: use #ab82f2 as the text (7.21:1)
  • AA: or shift the background to #e3e3e3 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a39ea as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#7a39ea reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7a39ea
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a39ea and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a39ea-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md