Color

#7a0e95

#7a0e95
hex#7a0e95
rgbrgb(122, 14, 149)
hslhsl(288, 83%, 32%)
oklchoklch(0.432 0.2 317.7)
Closest name: Ultraberry (#770088)Relative luminance 0.0662

Colors that go with #7a0e95

Denim, Forest Green and Blue Violet lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29950e

#370e95 · #950e6d

#957a0e · #0e957a

Split-complementary

Open in tool →

#6d950e · #0e9537

#95370e · #29950e · #0e6d95

Contrast

#7a0e95 as textRatioAAAA largeAAAFix
Aaon white
9.03:1passpasspassPasses AAA — no fix needed.
Aaon black
2.32:1failfailfail
  • AA: use #bf16e9 as the text (4.51:1)
  • AAA: use #d66af1 as the text (7.19:1)
  • AA: or shift the background to #b8b8b8 (4.55:1)
  • AAA: or shift the background to #e3e3e3 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a0e95 as the background.

Brands using this color

Fonts for this mood

#7a0e95 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7a0e95
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a0e95 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a0e95-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md