Color

#791be4

#791be4
hex#791be4
rgbrgb(121, 27, 228)
hslhsl(268, 79%, 50%)
oklchoklch(0.505 0.261 295.8)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1045

Colors that go with #791be4

Olive Green, Deep Sky Blue and Medium Slate Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#86e41b

#1b21e4 · #de1be4

#e4791b · #1be479

Split-complementary

Open in tool →

#e4de1b · #21e41b

#e41b21 · #86e41b · #1be4de

Contrast

#791be4 as textRatioAAAA largeAAAFix
Aaon white
6.8:1passpassfail
  • AAA: use #761ae0 as the text (7.01:1)
Aaon black
3.09:1failpassfail
  • AA: use #964dea as the text (4.55:1)
  • AAA: use #b47ff0 as the text (7.23:1)
  • AA: or shift the background to #d4d4d4 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #791be4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#791be4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #791be4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #791be4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/791be4-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md