Color

#790cdf

#790cdf
hex#790cdf
rgbrgb(121, 12, 223)
hslhsl(271, 90%, 46%)
oklchoklch(0.494 0.262 297.3)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0966

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72df0c

#0f0cdf · #df0cdb

#df790c · #0cdf79

Split-complementary

Open in tool →

#dbdf0c · #0cdf0f

#df0f0c · #72df0c · #0cdbdf

Contrast

#790cdf as textRatioAAAA largeAAAFix
Aaon white
7.16:1passpasspassPasses AAA — no fix needed.
Aaon black
2.93:1failfailfail
  • AA: use #9f42f5 as the text (4.57:1)
  • AAA: use #ba77f8 as the text (7.08:1)
  • AA: or shift the background to #cfcfcf (4.6:1)
  • AAA: or shift the background to #ffffff (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #790cdf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#790cdf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #790cdf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #790cdf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/790cdf-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md