#790396 as text	Ratio	AA	AA large	AAA	Fix
Aaon white	9.27:1	pass	pass	pass	Passes AAA — no fix needed.
Aaon black	2.27:1	fail	fail	fail	AA: use #c105f0 as the text (4.55:1) AAA: use #dc5ffc as the text (7.09:1) AA: or shift the background to #b5b5b5 (4.52:1) AAA: or shift the background to #e0e0e0 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #790396 as the background.

Brands using this color

Slacksecondary · #730394 · Δ1.32

Fonts for this mood

#790396 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

Technical fonts →Modern fonts →Luxury fonts →Bold fonts →

mcpConnect your agent — build around #790396

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #790396 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/790396-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md