Color

#79019d

#79019d
hex#79019d
rgbrgb(121, 1, 157)
hslhsl(286, 99%, 31%)
oklchoklch(0.432 0.212 314.9)
Closest name: Ultraberry (#770088)Relative luminance 0.0652

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#259d01

#2b019d · #9d0174

#9d7901 · #019d79

Split-complementary

Open in tool →

#749d01 · #019d2b

#9d2b01 · #259d01 · #01749d

Contrast

#79019d as textRatioAAAA largeAAAFix
Aaon white
9.11:1passpasspassPasses AAA — no fix needed.
Aaon black
2.3:1failfailfail
  • AA: use #bf01f9 as the text (4.59:1)
  • AAA: use #da62fe as the text (7.16:1)
  • AA: or shift the background to #b8b8b8 (4.59:1)
  • AAA: or shift the background to #e3e3e3 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #79019d as the background.

Brands using this color

Fonts for this mood

#79019d reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #79019d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #79019d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/79019d-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md