Color
#78827d
#78827drgb(120, 130, 125)hsl(150, 4%, 49%)oklch(0.597 0.014 164.5)Colors that go with #78827d
Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #78827d without the hard edge of pure #000.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #78827d, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #78827d: 6 real palettes, including Atelier and Clay & Linen, as the accent.
Crimson #dc143c
shippedCrimson is paired with #78827d in 6 real palettes, including Retro Pop and Five Guys's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #78827d: 8 real palettes, including Campus and Peacock, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #78827d in 6 real palettes, including Noir Beauty and Ledger Dark, as the lead colour.
Midnight Blue #191970
shipped6 real palettes, including Plaid's brand system and Paramount+'s brand system put Midnight Blue beside #78827d, as the supporting colour.
Peru #cd853f
shipped6 real palettes, including Kiln and Woodsmoke put Peru beside #78827d, as the lead colour.
Real palettes that use #78827d
Tints & shades
Harmonies
Contrast
| #78827d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.97:1 | fail | pass | fail | |
Aaon black | 5.29:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78827d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#78827d reads as neutral, minimal. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #78827d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/78827d-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md