Color
#78686a
#78686argb(120, 104, 106)hsl(353, 7%, 44%)oklch(0.533 0.021 9.3)Colors that go with #78686a
Charcoal, Cadet Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #78686a without the hard edge of pure #000.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #78686a: 4 real palettes, including Dusk and Alpine, as the supporting colour.
Champagne #f7e7ce
shipped7 real palettes, including Coffee Bar and BrandSweets's brand system put Champagne beside #78686a, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #78686a: 7 real palettes, including Riverbed and Clay & Linen, as the accent.
Crimson #dc143c
shippedCrimson is paired with #78686a in 5 real palettes, including Retro Pop and Gemstone, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #78686a: 7 real palettes, including Campus and HP's brand system, as the lead colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #78686a: 4 real palettes, including Newsprint and Trader Joe's's brand system, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #78686a in 7 real palettes, including Harvest and Mid-Century, as the accent.
Real palettes that use #78686a
Tints & shades
Harmonies
Contrast
| #78686a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.27:1 | pass | pass | fail |
|
Aaon black | 3.99:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78686a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#78686a reads as neutral, minimal. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #78686a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/78686a-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md