Color

#78624f

#78624f
hex#78624f
rgbrgb(120, 98, 79)
hslhsl(28, 21%, 39%)
oklchoklch(0.513 0.04 62.5)
Closest name: Bear Hug (#796359)Relative luminance 0.1329

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4f6578

#784f50 · #78774f

#4f7862 · #624f78

Split-complementary

Open in tool →

#4f7877 · #4f5078

#50784f · #4f6578 · #774f78

Contrast

#78624f as textRatioAAAA largeAAAFix
Aaon white
5.74:1passpassfail
  • AAA: use #695544 as the text (7.04:1)
Aaon black
3.66:1failpassfail
  • AA: use #8b715b as the text (4.61:1)
  • AAA: use #aa927d as the text (7.12:1)
  • AA: or shift the background to #e6e6e6 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78624f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78624f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78624f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78624f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78624f-c4b39c-62cbc9-2d2c1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md