Color

#78524a

#78524a
hex#78524a
rgbrgb(120, 82, 74)
hslhsl(10, 24%, 38%)
oklchoklch(0.478 0.053 32.3)
Closest name: Bigfoot (#715145)Relative luminance 0.1052

Colors that go with #78524a

Teal, Champagne and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4a7078

#784a59 · #78694a

#4a7851 · #514a78

Split-complementary

Open in tool →

#4a7869 · #4a5978

#59784a · #4a7078 · #694a78

Contrast

#78524a as textRatioAAAA largeAAAFix
Aaon white
6.76:1passpassfail
  • AAA: use #754f48 as the text (7.07:1)
Aaon black
3.1:1failpassfail
  • AA: use #9b695f as the text (4.58:1)
  • AAA: use #b38c84 as the text (7:1)
  • AA: or shift the background to #d4d4d4 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78524a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78524a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78524a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78524a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78524a-c4a79c-62cbaa-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md