Color

#78493a

#78493a
hex#78493a
rgbrgb(120, 73, 58)
hslhsl(15, 35%, 35%)
oklchoklch(0.456 0.069 38.5)
Closest name: Bison (#6e4f3a)Relative luminance 0.0906

Colors that go with #78493a

Teal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3a6978

#783a4a · #78693a

#3a784a · #4a3a78

Split-complementary

Open in tool →

#3a7869 · #3a4a78

#4a783a · #3a6978 · #693a78

Contrast

#78493a as textRatioAAAA largeAAAFix
Aaon white
7.47:1passpasspassPasses AAA — no fix needed.
Aaon black
2.81:1failfailfail
  • AA: use #a56550 as the text (4.58:1)
  • AAA: use #be8a79 as the text (7.1:1)
  • AA: or shift the background to #c9c9c9 (4.51:1)
  • AAA: or shift the background to #fafafa (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78493a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#78493a reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78493a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #78493a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78493a-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md