Color

#783f74

#783f74
hex#783f74
rgbrgb(120, 63, 116)
hslhsl(304, 31%, 36%)
oklchoklch(0.458 0.107 329.8)
Closest name: Bruise (#7e4071)Relative luminance 0.0881

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3f7843

#603f78 · #783f58

#74783f · #3f7478

Split-complementary

Open in tool →

#58783f · #3f7860

#78603f · #3f7843 · #3f5878

Contrast

#783f74 as textRatioAAAA largeAAAFix
Aaon white
7.6:1passpasspassPasses AAA — no fix needed.
Aaon black
2.76:1failfailfail
  • AA: use #a758a2 as the text (4.56:1)
  • AAA: use #be83ba as the text (7.14:1)
  • AA: or shift the background to #c9c9c9 (4.59:1)
  • AAA: or shift the background to #f7f7f7 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #783f74 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#783f74 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #783f74
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #783f74 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/783f74-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md