Color

#78364d

#78364d
hex#78364d
rgbrgb(120, 54, 77)
hslhsl(339, 38%, 34%)
oklchoklch(0.428 0.096 360)
Closest name: Blood Oath (#85323c)Relative luminance 0.0717

Colors that go with #78364d

Teal, Champagne and Sage Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #78364d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#367861

#78366e · #784036

#4d7836 · #364d78

Split-complementary

Open in tool →

#367840 · #366e78

#6e7836 · #367861 · #403678

Contrast

#78364d as textRatioAAAA largeAAAFix
Aaon white
8.63:1passpasspassPasses AAA — no fix needed.
Aaon black
2.43:1failfailfail
  • AA: use #b35677 as the text (4.51:1)
  • AAA: use #c8849c as the text (7.24:1)
  • AA: or shift the background to #bdbdbd (4.59:1)
  • AAA: or shift the background to #e8e8e8 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78364d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78364d reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78364d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #78364d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78364d-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md