Color

#78124a

#78124a
hex#78124a
rgbrgb(120, 18, 74)
hslhsl(327, 74%, 27%)
oklchoklch(0.385 0.143 353.2)
Closest name: Beet Red (#7e203f)Relative luminance 0.0492

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#127840

#731278 · #781217

#4a7812 · #124a78

Split-complementary

Open in tool →

#177812 · #127873

#787312 · #127840 · #121778

Contrast

#78124a as textRatioAAAA largeAAAFix
Aaon white
10.58:1passpasspassPasses AAA — no fix needed.
Aaon black
1.98:1failfailfail
  • AA: use #d92086 as the text (4.5:1)
  • AAA: use #e868af as the text (7.03:1)
  • AA: or shift the background to #ababab (4.61:1)
  • AAA: or shift the background to #d4d4d4 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78124a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78124a reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78124a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78124a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78124a-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md