Color

#780f80

#780f80
hex#780f80
rgbrgb(120, 15, 128)
hslhsl(296, 79%, 28%)
oklchoklch(0.414 0.182 324.8)
Closest name: Ultraberry (#770088)Relative luminance 0.0589

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#17800f

#400f80 · #800f4f

#80780f · #0f8078

Split-complementary

Open in tool →

#4f800f · #0f8040

#80400f · #17800f · #0f4f80

Contrast

#780f80 as textRatioAAAA largeAAAFix
Aaon white
9.64:1passpasspassPasses AAA — no fix needed.
Aaon black
2.18:1failfailfail
  • AA: use #ca19d7 as the text (4.63:1)
  • AAA: use #e35fec as the text (7.11:1)
  • AA: or shift the background to #b3b3b3 (4.6:1)
  • AAA: or shift the background to #dedede (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #780f80 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#780f80 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #780f80
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #780f80 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/780f80-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md