Color

#700e77

#700e77
hex#700e77
rgbrgb(112, 14, 119)
hslhsl(296, 79%, 26%)
oklchoklch(0.394 0.173 325)
Closest name: Ultraberry (#770088)Relative luminance 0.0509

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#15770e

#3b0e77 · #770e49

#77700e · #0e7770

Split-complementary

Open in tool →

#49770e · #0e773b

#773b0e · #15770e · #0e4977

Contrast

#700e77 as textRatioAAAA largeAAAFix
Aaon white
10.41:1passpasspassPasses AAA — no fix needed.
Aaon black
2.02:1failfailfail
  • AA: use #ca19d7 as the text (4.63:1)
  • AAA: use #e35fec as the text (7.11:1)
  • AA: or shift the background to #ababab (4.53:1)
  • AAA: or shift the background to #d4d4d4 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #700e77 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#700e77 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #700e77
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #700e77 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/700e77-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md