Color

#78071a

#78071a
hex#78071a
rgbrgb(120, 7, 26)
hslhsl(350, 89%, 25%)
oklchoklch(0.366 0.142 21.4)
Closest name: Blood Brother (#770011)Relative luminance 0.0422

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#077866

#780753 · #782d07

#1a7807 · #071a78

Split-complementary

Open in tool →

#07782d · #075378

#537807 · #077866 · #2d0778

Contrast

#78071a as textRatioAAAA largeAAAFix
Aaon white
11.39:1passpasspassPasses AAA — no fix needed.
Aaon black
1.84:1failfailfail
  • AA: use #e70d32 as the text (4.5:1)
  • AAA: use #f6657d as the text (7.08:1)
  • AA: or shift the background to #a3a3a3 (4.51:1)
  • AAA: or shift the background to #cccccc (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78071a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78071a reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78071a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78071a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78071a-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md