Color

#78039b

#78039b
hex#78039b
rgbrgb(120, 3, 155)
hslhsl(286, 96%, 31%)
oklchoklch(0.429 0.209 315.1)
Closest name: Ultraberry (#770088)Relative luminance 0.0642

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#279b03

#2c039b · #9b0372

#9b7803 · #039b78

Split-complementary

Open in tool →

#729b03 · #039b2c

#9b2c03 · #279b03 · #03729b

Contrast

#78039b as textRatioAAAA largeAAAFix
Aaon white
9.19:1passpasspassPasses AAA — no fix needed.
Aaon black
2.28:1failfailfail
  • AA: use #bd05f5 as the text (4.5:1)
  • AAA: use #d864fc as the text (7.15:1)
  • AA: or shift the background to #b8b8b8 (4.63:1)
  • AAA: or shift the background to #e3e3e3 (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78039b as the background.

Brands using this color

Fonts for this mood

#78039b reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78039b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78039b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78039b-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md