Color

#7799bb

#7799bb
hex#7799bb
rgbrgb(119, 153, 187)
hslhsl(210, 33%, 60%)
oklchoklch(0.67 0.063 248.8)
Closest name: Galactic Gossamer (#7f8cb8)Relative luminance 0.3029

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb9977

#77bbbb · #7777bb

#bb7799 · #99bb77

Split-complementary

Open in tool →

#bb7777 · #bbbb77

#bb77bb · #bb9977 · #77bb77

Contrast

#7799bb as textRatioAAAA largeAAAFix
Aaon white
2.98:1failfailfail
  • AA: use #50789f as the text (4.64:1)
  • AAA: use #3c5977 as the text (7.27:1)
  • AA: or shift the background to #2e2e2e (4.56:1)
  • AAA: or shift the background to #000000 (7.06:1)
Aaon black
7.06:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7799bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7799bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7799bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7799bb-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md