Color

#7777bb

#7777bb
hex#7777bb
rgbrgb(119, 119, 187)
hslhsl(240, 33%, 60%)
oklchoklch(0.598 0.103 282.8)
Closest name: Flood (#6677bb)Relative luminance 0.207

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bbbb77

#7799bb · #9977bb

#bb7777 · #77bb77

Split-complementary

Open in tool →

#bb9977 · #99bb77

#bb7799 · #bbbb77 · #77bb99

Contrast

#7777bb as textRatioAAAA largeAAAFix
Aaon white
4.09:1failpassfail
  • AA: use #6d6db6 as the text (4.65:1)
  • AAA: use #50509f as the text (7.03:1)
  • AA: or shift the background to #141414 (4.51:1)
Aaon black
5.14:1passpassfail
  • AAA: use #9292c8 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7777bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7777bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7777bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7777bb-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md